Since 1986, Aries Systems has been a pioneer in the scholarly publishing software industry. They needed a brand update with fresh eyes.
Since it’s existence, the Aries’ brand wasn’t always clear & guidelines did not exist. In collaboration with the COO and marketing manager, I developed a brand quickguide to make sure there would always be a unified visual identity.
As Aries has recently launched new initiatives there became a need for cohesion in iconography to visually aid in conveying complex information. I created a family of icons to be used across departments to solve this design problem.
Aries’ Instagram page also lacked cohesive branding, eye-catching content & personality. I worked to elevate the profile icon, develop highlight icons & design content to further develop Aries’ brand on this platform.
Role: Branding • Icon Design • Social Media
An uptown day spa in downtown Haverhill, Bloom Beauty needed a soft but bold identity to stand out.
The most fun I had with this project was brainstorming with the client, designing & then animating these three illustrations to be used on the Bloom Beauty website & social media pages.
Aspire is a small chain of medical aesthetic spas in northeastern Massachusetts. I was brought on to refresh & expand the brand identity with a clean aesthetic to appeal to clients in a growing industry.
Role: Branding • Social Media
PrimeCare Indemnity is a startup app that tracks members’ healthcare data to reduce individual healthcare spending by utilizing a loophole in the tax code.
To illustrate their process, an explainer video was needed. After a storyboard was developed in collaboration with the director of communications & senior copywriter, I created a visual style incorporating custom illustrations that were then animated to demonstrate this innovative approach to healthcare savings.
Role: Art Direction • Storyboarding • Illustration • Motion Design • Video Editing
To celebrate Women’s Equality Day, Healthcare2U wanted to highlight the fight for equality by sharing a video through their social channels. Approaching this project without any creative constraints, I started with a warm color palette & created a photo-collage style for a less corporate, genuine message.
Role: Art Direction • Storyboarding • Motion Design • Video Editing
Healthcare2U needed an updated video for customers enrolled in their insurance program & the brokers they work with.
Role: Art Direction • Storyboarding • Illustration • Motion Design • Video Editing
Healthcare2U made the INC5000 list for the first time in 2021 & wanted to show off their rankings with a social media video. The video incorporates stop-motion, motion graphics and the brand’s secondary color palette to highlight the accolades.
Role: Art Direction • Storyboarding • Motion Design • Video Editing
Healthcare2U’s weekly blog features stories and research. I am sent the blog draft & I identify the areas where visual representation would be useful. Each blog post’s graphics is required to look a little different while still maintaining HC2U’s design system. A blue-toned color palette was used to convey stability, status & trustworthiness because they are an industry thought leader when it comes to direct primary care. These blog posts are then shared through HC2U’s LinkedIn and email marketing.
Role: Art Direction • Illustration
As part of a COO-directed brand evolution, Aries Systems needed a mascot.
This mascot started as a collection of sketches of rams (aries = ram) in different styles. Once given the direction of “Mr. Incredible at his office desk”, I was able to see the vision clearer. Once all the drafts were approved, they decided to debut the mascot at their annual EMUG convention for their customers to vote on a name… Remy was the winner.
Role: Character Design
